Obtaining the sum of successive odd digits

To obtain the sum of successive odd digits, count the number of odd digits and square this number. The example 1+3+5+7+9+11 has 6 digits, and squaring this number yields the sum of the digits, which is 6×6=36

This is easy:      1+3=4       1+3+5=9       1+3+5+7=16      1+3+5+7+9=25